Rolex

Rolex is the most powerful watch brand in the world. That does not mean Rolex watches are the best, or that they are worth the most. Rather that the brand itself has the highest value. It does this through a combination of working with incredibly fancy marketing firms such as M. Booth & Associates, in addition to its in-house people...and by having pretty nice looking watches. The secret Rolex formula has been attempted to be replicated on many occasions, but without success. However, on an dollar for dollar measurement, Rolex outspends its competitors by nearly double when it comes to marketing and advertising. So you really are buying a name, but maybe it is a name worth buying. Rolex watches are of the few that when you sell them, you can usually get the same or more as when you bought them. That is power. And I sure as hell am not immune to it being a watch lover. I don't take keenly to all Rolex watches, but there are some you can't resist. No sane watch lover can deny that the classic Submariner design is universally appealing.

It is commonly known that while they release good products, Rolex seems to move slower than a snail on horse tranquilizers. It isn’t just about releasing new products, it has to do with keeping up with trends and improving on existing models. For the most part they are just being careful. Most of their “good” designs are over 40-60 years old. It is hard to mess with a good design and feel comfy about it. For example, the new Rolex Date-Just presents an incredible change… by growing to 41mm (but retaining the 36mm for those who like the traditional smaller size). Regardless, this year a few get changes to the basic Submariner line make me the newest fan of this incredibly lasting design.